Ashley (Yoonji) Kim

About Ashley

"As a dynamic and driven individual with a passion for entrepreneurship and marketing, I bring a unique perspective to the table with my diverse cultural background and fluency in both English and Korean, as well as intermediate proficiency in American Sign Language. With experience in multiple start-ups, market research, and innovation competitions, I have demonstrated a strong ability to take on challenges and deliver results in a fast-paced and constantly evolving environment. With my current project with Gravity Platforms Inc., I have leveraged my expertise in market research to contribute to the development of innovative solutions that meet the needs of clients in today's competitive business landscape. As a freshman at Boston College's Carroll School of Management, concentrating in Marketing, I am actively involved in cultural and performance clubs such as the Korean International Student Association, where I serve as a freshman representative, the Korean Student Association, AEROdynamiK Dance Crew, and Women in Business. With my proactive and resilient nature, coupled with my passion for entrepreneurship and marketing, I am confident in my ability to make a meaningful impact in any business environment."

Why did you join Gravity?

"As an ardent follower of social media trends and a keen observer of Generation Z preferences, I sought to augment my expertise in market analysis and consumer profiling, particularly within this demographic. My decision to join Gravity was a deliberate one, as it provided me with the opportunity to conduct in-depth research on how the current generation is shaping the landscape of social media and utilizing this knowledge to identify and develop an environment that caters to the needs of all stakeholders. By leveraging my analytical skills and applying advanced market research methodologies, I have been able to gain valuable insights into the social media habits and preferences of Generation Z and translate these insights into actionable strategies for our clients. In short, my association with Gravity has enabled me to explore my passion for social media trends and hone my skills in market analysis and consumer insights. "